Dixon National Marketing Manager in Chestertown, Maryland

Description

We are looking for a National Marketing Manager to join our leadership team in Chestertown, MD.

This role plans, develops, designs, and implements the strategic and tactical marketing plans for the U.S. in alignment with the global strategy of the organization. Directs activities for marketing and prioritizes opportunities to maximize sales and profits. Directs, monitors, and evaluates research projects, programs, and expenditures. Bachelor's degree required and industry experience preferred.

Primary Responsibilities:

  • Information collection and evaluation (intelligence) on each market segment within the defined target industries.
  • Provide supporting documentation for the development and evolution of Marketing Action Plans. Coordinate plans and tactics with Dixon divisions and sales personnel.
  • Create metrics for Dixon penetration of end-user customers within each target market segment. Update trends and methodology as necessary.
  • Develop distributor market classification plan for all sales channels. Track sales and trends through these defined sales channels.
  • Assist with identifying gaps and defining transfer products, modules, and/or systems that can differentiate Dixon from global competitors.
  • Work with Dixon advertising personnel to create literature, ad campaigns, and promotional materials.
  • Earn and maintain robust relationships with Dixon sales and marketing personnel within North America.

Competencies:

  • Have experience and willingness to lead business development, including market research, product management, and the execution of market strategies

  • Capable of guiding promotional campaigns to penetrate target markets and communicate with end user audiences

  • Website design and development experience, digital marketing and SEO

  • Prefer 5 years of experience in industrial markets with understanding of fluid transfer and/or fluid power applications

Qualifications
Behavior

Preferred

Detail Oriented:Capable of carrying out a given task with all details necessary to get the task done well

Team Player:Works well as a member of a group

Dedicated:Devoted to a task or purpose with loyalty or integrity

Enthusiastic:Shows intense and eager enjoyment and interest

Motivation

Preferred

Self-Starter:Inspired to perform without outside help

Goal Completion:Inspired to perform well by the completion of tasks

Entrepreneurial Spirit:Inspired to perform well by an ability to drive new ventures within the business

Ability to Make an Impact:Inspired to perform well by the ability to contribute to the success of a project or the organization

Education

Required

Bachelors or better in Marketing or related field.

Experience

Required

3 years:Leadership

5 years:Sales and marketing

Preferred

5 years:Experience in industrial markets

Posted: April 18, 2018