DuPont Marketing Communications Consultant in Wilmington, Delaware
Marketing Communications Consultant (Job Number: 191904W-01)
The Marketing Communications Consultant will provide functional expertise to counsel and execute Performance Building Solutions North American residential construction business segment communication strategies to enhance competitive advantage. Develops and executes effective/efficient integrated MC programs which help maximize business results. This person will be responsible for managing all brand and promotional activities for the residential market segment of the construction industry which includes brands such as Tyvek®, STYROFOAM™, GREAT STUFF™ and more.
Collaborates with the market/business segment leaders to develop strategic, integrated MC programs that align and leverage resources to drive business growth objectives
Consults and directs business in the effective use of communications, develops and executes the MC segment specific plans; including but not limited to:
Managing outside resources and budget
Managing the coordination and execution of tradeshows (national & regional)
Overall support to the marketing and sales team: customer event planning and execution, co-op partner support management, collateral creation etc.
Contributes to achieving shared business/functional goals and establishes measurement of performance
Work with our key strategic partners on helping them leverage their co-op funds in smart, effective ways that promote our brands in a positive way
Have a foundational knowledge on digital marketing to support and collaborate with the digital specialist as well as at times direct and influence our digital strategy
Collaborates with digital specialist on web upgrades
Works with our digital teams to develop, implement and execute marketing automation programs that advance our segment specific strategies
Helps to support the development of strategy and content for our social media channels and will lead the expansion of social media channels for Medical Packaging.
Champions industry best practices in MC/brand competency and applies knowledge to develop creative solutions that meet business/marketing objectives
Networks with functional experts across all businesses/regions to leverage best practices and work
Builds rapport at all levels with respect for diversity of ideas, culture and thought. Creates enthusiasm and excitement for the mission and/or task
Demonstrated MC competency and superior functional expertise (e.g. public relations, brand management, direct marketing, digital) and knowledge as it’s applied within in integrated MC plan. Bachelor in marketing, communications, PR, journalism etc. or 5 years + in related field, preferred
Superior interpersonal skills and ability to work directly with business, technical, sales and marketing at all levels
Gets results- demonstrated ability to deliver superior business results that are sustainable and measurable. Ability to influence, networks and collaborate to achieve both individual and business goals. Ability to multi-task and prioritize
In-depth knowledge of businesses and markets with ability to identify leverage points, Acts with an understanding of market to create value-adding programs.
Ability to work effectively as a team with other MC/digital professionals. Promotes team spirit and commitment to common objectives
Ability to lead and manage agency resources (people and budgets) and evaluate good communications, proposals, SOW, media and implementation of communications
Bachelor’s degree in communications, public relations, journalism, marketing or related business fields
5+ years of relevant experience in Marketing Communications
Implemented key communications tactics
Supported and executed external events and tradeshows
Created and distributed key sales tools (literature, presentations, samples, etc.)
Execution of various email marketing, digital communications and social media programs
Prior knowledge of the relevant industry
Primary Location: NA-United States-Delaware-Wilmington
Organization: Safety & Construction
Education Level: Bachelor's Degree (±16 years)
Employee Status: Regular
Job Type: Experienced
DuPont is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. If you need a reasonable accommodation to search or apply for a position, please visit our Accessibility Page for Contact Information. For US Applicants: See the “Equal Employment Opportunity is the Law” poster.